SEO or Search Engine Optimization is a technique used for improving web site’s SERP ranking.
SEO is made of 2 parts: onpage and off-page SEO. On-page SEO is a technique that guarantees that your website is easily accessible by spiders. If your website is not optimised you’ll rank worse. Off-page SEO on the other hand is more greyhat and most off the time resolves in building backlinks. That can be achieved by: article submission, blog commenting, social media, directory submission, etc.
There are many many elements which help website Search Engine Results Page ranking (Google for one analyzes about two hundred factors). Here we’ll discuss few + and some – factors.
Now let’s analyze some positive factors:
- External Link Popularity (quantity and quality of external links – the more and better quality (for example website’s PR) links, the better)
- Keyword Use Anywhere in the Title Tag (this is a really important factor that is very often overlooked)
- Keyword Use in the Root Domain Name (keyword must be used in domain name e.g.: keyword.com or new-keyword.com)
- Keyword Use Anywhere in the H1 Headline Tag (H1 is the most important and visible H tag therefore it carries the biggest weight, so keyword should definitely be used in H1 tag)
- Keyword Use in the Page Folder URL (keyword needs to be used in subdomain name e.g.: yourdomain.com/keyword/page.html)
Secondly let’s see some negative factors:
- Cloaking with Malicious/Manipulative intent
- Cloaking by User Agent (you have to use same content for visitors and spiders)
- Hiding Text with same/similar colored text/background (by setting link color to match background color, link will be invisible to the human eye but it will still count for search engine)
- Hiding Text with CSS by Offsetting the Pixel display outside the visible page area (doing margin: -9999px will hide your link for sure, but search engines becoming more and more prone to that)
- Hiding Text with CSS display:none; (with some CSS you can hide link by setting visibility to hidden but search engines might detect that!)
The most important factor is website uptime. You can accomplish that with buying reliable web hosting service that most of the time won’t be the cheapest, but you shouldn’t count your dollars here, because if you’re not online, you don’t exist! I personally recommend Hostgator which is considered one of the best (if not the best) web hosting companies. Hostgator’s plans are superb, prices good and support 24/7.
Johnny Menart is SEO expert and he’s been writing articles for quite some time. If you want some Hostgator discount visit Johnny’s which is dedicated to Host gator coupons.
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